In times of pressure, the first thing we do is eliminate the imagination. Instead, we try to produce more, faster and reduce errors, a big mistake since this imagination is essential in times of crisis, such as the one we are currently experiencing due to COVID-19.
In addition, because the environment is more changeable than ever, the skills that until very recently were essential for teams, have become obsolete, now requiring others more focused on creativity and innovation.
Knowing the above, many questions arise: what is a creative person like? How do I get an innovative team? Or, how can I measure creativity?
To answer these questions, and after years of reflecting on these issues, I designed a model that would allow me to measure and explain the level of creativity that each individual and each company possesses, aspects that no model has included until now.
There are different ways and styles of being creative and that is why setting levels is necessary. They are also important because, being organized, we know what aspects we must change or improve in order to evolve in our professional and organizational models of creativity, which is the basis of innovation. Do you want to know a little more about this model? Below you can see a short class that describes them in more depth, I hope you find it interesting!