Play like a Pro

Playing as children is our natural way of expressing ourselves, of stimulating our creativity, of learning and socializing. As we get older we leave less and less room to play imaginatively. We replace free play with competitions where the goal is to win, and for that, others have to lose. In an age of rapid change, key new skills cannot be acquired through traditional means alone, and in a world in dire need of new ways of working, the game is returning to center stage.

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Crocodiles Versus Primates

The book shares real cases of how the creative problem solving process can be applied to stimulate creativity and innovation and solve problems of all kinds, exploring how the human brain is programmed by millions of years of evolution to solve problems. Through the metaphor of the internal "Crocodile": the most primary functions of the brain that seek to preserve survival, attacking everything that represents a risk, including new ideas.

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Think like a genius

This innovative book is accompanied by the "Think like a Genius" Application that readers can download for free to their mobile, and more than 15 practical exercises for personal or professional life available at www.piensacomoungenio.com. A book that will help create more creative and innovative people, schools and organizations based on the learnings left to us by the brightest minds the human race has ever seen.

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TeamStorming

If Alex Osborn, the brainstorming creator, explained that only 1 in 30 ideas is usually useful, it takes about 300 ideas to come up with 10 useful ideas. But, how to get to generate hundreds of ideas without wasting hours trying? TeamStorming is a technique created by Juan Prego that can generate more than 300 ideas in just 15 minutes. This technique has one feature that makes it special: not only is it powerful enough to produce many results in a short time, it is also designed to help companies make a lot change by changing very little.

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How to Create Organizations Fit for Geniuses

When most organizations, large or small, consider sporadically stopping innovating and consider professionalizing their innovation efforts, the vast majority have no idea where to start. Many organizations are trapped in these dilemmas indefinitely, in a huge paralysis-by-analysis, which further divides the organization and frustrates those involved who joined the project to "innovate" and not to be bogged down in bureaucracy and endless discussions. br /> This guidebook attempts to clear up the equation of "where should we start" and "where should we focus our innovation efforts now".

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Latest post

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23 October, 2026

PLAYMOBIL pro × Pro.Play® Certification in Utrecht This October

I've always loved watching the method travel. People from very different places and professions end up around the same table, building together. This October it's Utrecht's turn. At the end of the month we're running an edition of the PLAYMOBIL pro × Pro.Play® Certification there, and I'm genuinely excited about it. International editions have something special. Every group brings its own way of seeing problems, and that makes what we build so much richer. In the end, that's what this is all about: changing the question and looking at it from a new angle. If you're in the Netherlands, or you'd welcome an excuse to travel and learn through play, get in touch and we'll tell you everything. You'll find all the details on the official website.
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Portada del libro Tangible Future de Juan PregoUncategorized
23 October, 2026

Tangible Future, My New Book: Solving Complex Problems by Building with PLAYMOBIL pro × Pro.Play®

How many meetings have you sat through where everyone was talking about the same problem, yet each person was actually picturing a different one? I've been in plenty, and for years I've been thinking about how to help a team see the same thing before they decide anything. That's what my new book is about. Tangible Future: How to Outsmart Complexity and Build What’s Next is out now: 268 pages built around one simple idea. When a problem gets complex, it's time to stop talking and start building. In it I share the PLAYMOBIL pro × Pro.Play® method, which draws on the neuroscience of embodied cognition. Put simply, we think with our hands too. With the kits, an abstract business problem becomes a 3D model your whole team can see, touch and improve. Along the way I look at how to get past your "inner editor", the voice that holds…
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InterviewsEventbooksPro.PlayVideos
3 December, 2021

New ways of working with the Pro.Play® methodology – CX CES UAI Congress

A couple of days ago I had the pleasure of participating as a speaker at the Seventh International Congress of CX (Consumer Experience), organized by CES UAI (Center for Experiences and Services of the Business School of the Universidad Adolfo Ibáñez). An event sponsored by Globant and Chattigo, which was attended by more than 1300 people from around the world, and which has had 17 international experts, such as Paula Sáa (Human Resources Manager at Rocketbot), Ernesto Doudchitzky (Co-founder and CEO CHATTIGO), among others). In my presentation, which revolved around the question "Is there anything more human than playing?", I shared the new ways of working with the Pro.Play® methodology for PLAYMOBIL pro. Pro.Play® allows to model situations and go beyond stories to make interactive interventions and solve complex problems by playing. Through a practical exercise, participants experienced a quick application of the Pro.Play® methodology to generate ideas. Finally, attendees…
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